WaterFilter.com

Healthy, Home-Cooked Meals-to-Go Concept Product Wins First Prize in Electrolux Design Lab Competition

Stockholm (PRWeb) December 5, 2006 -- Could newly designed household appliances contribute to a healthier life style in the future? This was the challenge Electrolux put to young design students in the fourth edition of the Electrolux Design Lab.



Metin Kaplan, a young student from Turkey, designed what the jury thought was the most innovative product -- a product to take healthy meals on the go.

The winner of Electrolux Design Lab 2006 was announced at the Design Lab final competition in Barcelona, Spain.

Metin Kaplan capitalized on the idea that people would take healthy meals with them if they could find a way to keep warm food warm and cold food cold. He created a mobile food carrier that keeps food at the desired temperature until it's time to be eaten. This, figured Kaplan, would promote healthy eating and reduce the need for fast-food restaurants.

About the winning concept
Kaplan's concept, which he termed "Nevale," is based on the shape of an antique food container named "sefertas," a type of layered food container that's been used in Middle Eastern countries for centuries to carry homemade food. Kaplan's product is also built in layers, with a hood featuring a digital control screen, and holds up to four different hot and/or cold meals. The digital display provides information on the food's storage conditions and can be programmed to launch an automated re-heating process at a specific time (for example at lunch). Alternatively, for cold foods, "Nevale" maintains a perfect preservation temperature. Each layer works independently, ensuring both hot and cold food items can be transported along each other.

Kaplan, 21, is an industrial design student at Istanbul Technical University. Hundreds of other design students from 37 countries around the world entered this year's competition in March and were challenged to seek solutions that promote healthy eating habits for the 2016 consumer.

What the jury thought
When announcing the winner, the jury gave the following motivation:
Metin Kaplan's concept product is both historically and globally relevant and would promote a healthier lifestyle. It is a reinvented and modernized concept that easily could be used all around the world because of its simplicity that recognizes people's eating habits. Kaplan is also awarded because of a well executed project. His design process is absolutely thorough with a complete research background. The product uses form, colors and technique in a new and creative way.

"The concept not only solves a problem, but it also promotes a healthier lifestyle," says Henrik Otto, head of Electrolux design. "That became very apparent as we were looking at the whole design of the concept. The winning concept makes it easy to make healthy decisions that are good for you. I was also stunned by the fact that there is a link between the winning concept and the second and third place winners."

Additional Winners
The jury awarded second and third places, respectively, to Brian Chuan Chai Law (National University of Singapore, Singapore) for his concept that uses vacuum cooking in a new inventive way, and Eduardo Altamirano Segovia (Universidad La Salle, Mexico) for his portable cook-top that uses renewable energy.

U.S. Student a Finalist
Jonathan Assaraf, a student at the Savannah College of Art and Design, was a global finalist with his "Spice Hood" design. The "Spice Hood" concept is a cooker hood with integrated spice rack and dispenser system, designed to help reduce clutter around the kitchen while simultaneously encouraging healthy cooking with the use of herbs.

Other Finalists
Six other Finalists included Christian Jung (Pforzheim University of Applied Sciences, Germany), Clayton Tolomiotti Rezende (Centro Universitario Positivo, Brazil), Kleber Puchaski (Royal College of Art, UK), Teeravit Hanharutaivan (King Mongkut's Institute of Technology, Thailand) and Yirong Yang (The Design School of Southern Yangtze University, China.)

Distinguished International Design Panel
Jury members judged the final selections based on their design and innovation, while taking functional, aesthetical and emotional aspects into account. Members of the jury included: The Campana Brothers: Fernando (lawyer) and Humberto (architect) Campana (Brazil), Tetsuya Wakuda (Japan/Australia), Japanese-born internationally renowned, Australia-based chef, Constance Adams (USA), NASA Space Architect, and Henrik Otto (Sweden), Head of Electrolux Global Design. http://www.electrolux.com/campaigns/DesignLab2006/files//Fact_Sheet_Jury_members.pdf

More details on the current as well as past editions of Design Lab can be found at www.electrolux.com/designlab.

Press photography can be found at: http://www.electrolux.com/node23.aspx?folderid=20812

About Electrolux: Electrolux is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers in 150 countries every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, Frigidaire, Eureka, AEG-Electrolux and Zanussi. In 2005, Electrolux had sales of $13.6 billion and 57,000 employees. For more information visit http://www.electrolux.com/press.

Contact:
Tony Evans, Electrolux Communications, Americas
614-761-2633
www.electrolux.com/

# # #

MORE ARTICLES:

AquaJoe Products LLC Announces Release of AquaJoe, the First Environmentally Sensible Replacement for Ready-to-Serve Beverage Bottles that Turns Water
Aqua Joe Products LLC releases world's first portable scoop and dispenser, designed to be compatible with all water bottles & bottled water. The AquaJoe is intended for running & cycling enthusiasts as well as hikers, trail runners, kayakers, climbers and any outdoor enthusiast interest in maintaining optimal hydration. Simply scoop, seal & serve.

How to Clean a Sisal Rug
Sisal rugs, derived from Agave Sisalana plant fibers in Central America, get stained, soiled and stepped on just like any other rug. Cleaning a sisal rug is easier than it looks?or sounds! (Sisal is pronounced see-szal or sai-szal.) Just bear in mind the following tips, and you too can have a sparkling clean yet ruggedly natural sisal rug.

Author Suggests Adopting A 'Clean Heart Position' to Improve Sales
In February, the month that celebrates matters of the heart, adopting a Clean Heart Position in selling will improve results, whether one sells ideas, services or products. In the process, a person can feel good about selling and see positive results, says Lenann McGookey Gardner, a sales and marketing consultant and author of Got Sales? The Complete Guide to Today's Proven Methods for Selling Services.

How A Home Water Filter Can Reduce Your Child's Risk Of Learning Disabilities
Lead is one of the most dangerous toxins a person can be exposed to in his lifetime. Besides damage from radioactive or nuclear chemicals, significant exposure to lead can cause some of the most severe and even fatal health effects possible.

Everything You Need To Know About Healthy Looking Hair
Do you seek glowing, shiny and smooth textured hair like all of us, without spending a fortune on hair treatments and products? We can help you by giving you our favorite home made treatment and moisture mask recipes. Use them at home when you feel comfortable, at your own free time.

Outskirts Press Announces Thicker Than Water, the Latest Highly-anticipated Thrillers Book from Houston, TX Author Richard Todar
Outskirts Press, Inc. has published Thicker than Water by Richard Todar, which is the author's most recent book to date. The 5 x 8 Paperback in the Thrillers category is available worldwide on book retailer websites such as Amazon and Barnes & Noble for a suggested retail price of $16.95. The webpage at www.outskirtspress.com/rptodar was launched simultaneously with the book's publication.

Questions And Answers About Ultraviolet Water Filter Systems
Whenever you purchase an ultraviolet water filter system you should know that has been designed in such a way as to protect your drinking water from the occasional intrusion of microbiological contamination. These filters are becoming a lot more popular today than ever before. This is whya lot of people have a lot of questions about these filters.

Search Gets Finally Gets Healthy with SearchSalad.com
Amidst media speculation, Lemon Interactive Ltd today announced the release of Searchsalad.com (www.searchsalad.com), which provides unique Search results from Google, Yahoo, Ask, MSN, Wikipedia as well as non-search sites such as eBay, Kelkoo, Engadget, Review Centre, CNET, YouTube, Blinx and Ciao. Thus giving coverage for Web, image, Audio, Video, News and Maps across all the sites.

Alternative Hard Water Treatments like Scalewatcher Cost Less as Sales Volume Rises
As the number of alternative hard water treatment units increases, prices have been coming down from the $800 level to around $400. Among the products using this environmentally friendly technology, Scalewatcher is the original brand and the only one holding US and international patents. Aqua Genesis Co offers the residential Scalewatcher on a summer special for only $379 with free shipping, the benefits are scale free pipes and energy savings.

Xavier New York, Inc. Launches New Website to Promote Healthy Hair Extensions
Xavier New York, Inc. is announcing the launch of their new and improved website at http://www.xavierny.com and is running a Summer Special on their XavierNY eXceptional Hair eXtension System Self-Training Kits and Workshops. The entire site has been completely redesigned, with a fresh new look and many new features. The XavierNY eXceptional Hair eXtension System is the first 'healthy' and affordable hair extension system available today.

Weight Loss Article Directory Points the Way to Healthy Weight Reduction
Articles on weight loss, diet, exercise, health, nutrition and self-improvement are featured at the LifeWeightLoss.com article directory. Hundreds of free articles written by health experts provide a rich resource for seekers of weight loss, health and self-improvement information.

Healthy Chicken Recipes
What I like about healthy chicken recipes is that chicken meat is so versatile to cook with and there are just a multitude of ways that chicken may be used in recipes.

Protein Shakes And Meal Replacement Shakes
Many people decided to start taking protein shakes or meal replacement shakes as an easy way to obtain the extra protein needed when bodybuilding. However, how do you make an informative decision on which shake is best? The market is flooded with many different types of protein shakes all claiming to help you achieve the results you are striving for. Read on for a few basic points to consider before you decide whether to take protein shakes or meal replacement shakes.

Junior Achievement Students Double as 'Shadows' of Aquarion Water Company Executives on Friday, February 2nd
Aquarion and other U.S. companies to participate in national Groundhog Job Shadow Day for tenth consecutive year.