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Bay Area Coffee Roaster Selected as judge in 2008 Guatemala Cup of Excellence® competition

San Jose, CA (PRWEB) April 24, 2008 -- The Cup of Excellence (http://www.cupofexcellence.org) is the most stringent and prestigious coffee competition in the world. Judges are hand selected from coffee professionals around the world. Judging at a Cup Of Excellence competition involves three to four eight hour days of intense and non stop cupping of hundreds of remarkable coffees. To be invited to judge in the Cup of Excellence is a high honor and only a handful of judges are invited each year. Andy Newbom of Barefoot Coffee Roasters (http://www.barefootcoffee.com) has been selected to be a judge for the 2008 Guatemala Cup Of Excellence May 8th through the 12th.

Mr. Newbom will be arriving early to Guatemala on the 6th in order to visit several farmers and mills in Antigua. Joining him in Guatemala City will be Edwin Martinez, owner of Finca Vista Hermosa (http://www.fincavistahermosa.com) coffee farm in Huehuetenango which Barefoot Coffee has bought direct from for the last four years. Edwin Martinez is hoping for a repeat of the last few years where their coffee placed in the top ten in the Cup Of Excellence.

"Finca Vista Hermosa produces remarkable coffees and deserves to be in the top." Expressed Andy Newbom, Barefoot Coffee. "In 2007 Barefoot bought the other half of the Cup of Excellence lot from Finca Vista Hermosa and we fell in love with the amazing flavors and hope to win the Cup Of Excellence lot this year!"

Susie Spindler, executive director of Cup of Excellence anticipates that 2008 will once again bring high average prices for the winning coffees sold at auction. Since its inception in 1999, the price per pound has steadily increased to reach $6.11 in 2007. In just the past four years the average price per pound has increased nearly 75% from $4.56 to $6.11.

"Attention to quality on the part of the growers, coupled with increased competition from buyers around the world has helped Cup of Excellence winning farmers receive more money for their efforts," added Spindler. In response to the marketplace momentum, the opening price for all auctions will be increased this year.

With its continued success, international jury participation has strengthened as well. To date, juries for most competitions are already full, with waiting lists for some countries.

Since it's beginnings in 1999, the Cup of Excellence® program has hosted programs in Brazil, Nicaragua, Guatemala, El Salvador, Honduras, Costa Rica, Bolivia and Colombia. The Cup of Excellence program is managed by the non-profit Alliance for Coffee Excellence, Inc, The state of the art Cup of Excellence auction has been managed since 2002 in partnership with CommoditiesOne, a leading software development firm. For more information about the Cup of Excellence program, or to become a member log on to cupofexcellence.org (http://www.cupofexcellence.org)

The 2008 Cup of Excellence schedule is as follows:

Costa Rica: International Competition April 7-11; Auction May 15.

Nicaragua: International Competition, April 14-18; Auction May 27.

El Salvador: International Competition April 21-25; Auction June 5.

Guatemala: International Competition May 8-12; Auction June 12.

Honduras: International Competition May 19-23; Auction July 8.

Rwanda: International Competition August 25-29; Auction October 14.

Colombia: International Competition Sept. 15-19; Auction October 28.

Bolivia: International Competition October 6-10; Auction November 25.

Barefoot Coffee Roasters, Inc. is a cafe and roastery in the heart of Silicon Valley operating in the old ways of hands-on craftsmanship. While still keeping it simple; taking great coffee, crafting it with pride and passion and treating the whole coffee experience as a culinary art while operating sustainably from top to bottom. The team has been ranked as one of the top four boutique roasters in the nation by Food and Wine Magazine and is the Bay Areas most award winning artisan roaster. Barefoot is an artisan roaster of sustainable coffees including Organic, Fair Trade, Shade Grown, co-op grown, single estates, auction winning lots and relationship coffees. Located at 5237 Stevens Creek Blvd. in Santa Clara, CA (at the corner of Lawrence Expressway). For more information, please call (408) 293-7200, visit barefootcoffee.com (http://www.barefootcoffee.com) or simply drop by.

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