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Second Annual Intelligent Use of Water Film Competition Invites All Filmmakers to Submit Short Films Showcasing Responsible Water Use: Rain Bird's

AZUSA, Calif. (Business Wire EON) March 10, 2008 -- Filmmakers who submit their short films via the competition website www.IUOWFILM.com, will have their films reviewed by a competition judging panel made up of film and water management experts. Finalists will be selected and invited to a special screening event on October 11, 2008 in Los Angeles. Shalini Kantayya, director of the 2007 Audience Choice Award Winner winner, "A Drop of Life," will serve as master of ceremonies.

Following the screening at the Los Angeles County Arboretum & Botanic Garden, winners will be announced immediately and cash prizes of $6,000 for the Jury Award and $3,000 for the Audience Choice Award will be awarded.

"It has been proven time and again that film is an extremely powerful medium that is capable of inspiring global change. In sponsoring the 2008 Intelligent Use of Water Film Competition, we aim to encourage discussion on ways to manage and efficiently utilize the Earth's most precious resource," said Dave Johnson, Rain Bird's Corporate Marketing Director. "We are excited to once again be able to provide a forum that enables filmmakers of all sorts to actively raise awareness of this important issue."

All entries must be submitted electronically as a .mov, .wmv or .mpg file no later than 11:59 PM (PDT) on September 1, 2008 for consideration. Visit www.IUOWFILM.com for more information on the competition and entry requirements.

In addition to The Intelligent Use of Water Film Competition, Rain Bird devotes significant resources to its Intelligent Use of Water public education initiatives, which include: The Intelligent Use of Water Award; bi-annual Intelligent Use of Water Summits; a series of white papers; public service announcements; membership on the Alliance for Water Efficiency and the steering committee advising the U.S. Environmental Protection Agency (EPA) on its WaterSense product labeling program; partnerships with non-profit organizations; development and support of elementary and middle school curriculums; and participation in the Tournament of Roses Parade(R), an annual worldwide stage to communicate the need for water conservation.

ABOUT RAIN BIRD CORPORATION

Based in Azusa, Calif., Rain Bird Corporation is the leading manufacturer and provider of irrigation products and services. Since its beginnings in 1933, Rain Bird has offered the industry's broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes in more than 130 countries around the world. Rain Bird has been awarded more than 130 patents, including the first in 1935 for the impact sprinkler. Rain Bird and The Intelligent Use of Water(TM) is about using water wisely. Its commitment extends beyond products to education, training and services for the industry and the community. Rain Bird maintains state-of-the-art manufacturing assembly facilities in the United States, France, Sweden and Mexico. www.rainbird.com

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