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Cafe Society Offers Big Profits if You Know How - Don Clarke Publishes New Guide to Setting up a Coffee Shop

Exeter, Devon (PRWEB) January 1, 2008 -- There's big money in coffee, but only if you know how. With a 900 per cent mark-up in the price we pay to enjoy a coffee outside our homes compared with the price it costs to make, it's no wonder that many people dream of owning their own coffee shop but don't know quite how to go about it.

Aspiring coffee shop owners can now pick the brains of a highly successful coffee shop owner, who, with no previous experience in catering, was turning over £½m a year before he retired.

Don Clarke, who started out as a shop fitter and interior designer before opening and running a series of fast food outlets and coffee shops, has written an easy to follow and comprehensive step-by-step account of how to set up and profitably run a coffee shop. Each chapter deals with a specific topic, from the initial search for premises to expanding into a chain of shops.

Every aspect of the business is covered, including whether to lease or buy premises, budgeting and writing a business plan to secure finance, health and safety requirements, insurance and licences, interior design, equipment - even down to the size and thickness of cup - recruiting staff, marketing and cleaning.

This is a foolproof guide to setting up and running a coffee shop which will steer anyone who is thinking of entering this profitable niche of the catering industry away from the pitfalls which cause so many small catering outlets to fail, some in their first year.

Don's coffee shop business thrived because of his capacity for hard work and ability to spot gaps in the market, but as he says: "If I had the information, when I started, that I am providing you with now, I would have saved months of trial and error and many thousands of pounds!"

Don's book is available as a downloadable e-book via www.howtosetupacoffeeshop.co.uk or you can order a printed version from T Beaney Publishing, 18 High Bank, West Hill, Ottery St Mary, Devon EX11 1XX. Telephone: 07972 588339, for full details.

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