WaterFilter.com

Water Coolers Direct Launch a Range of Domestic Water Filters

Gloucester, UK (PRWEB) October 11, 2007 -- Water Coolers Direct have recently launched a range of Domestic Water Filters, the range is intended to reflect the growing trend of UK householders who are asking the company for more advanced filtration solutions for the home. The new range of filters will include an under sink water filter and undersink chiller, a reverse osmosis system, replacement fridge filters and water softeners.

Formed in March 2004 as a reaction to onerous water cooler rental contracts Water Coolers Direct (http://www.watercoolersdirect.com) offers the option of buying the water coolers outright. Since inception the company has sold over 4,500 coolers to over 7,000 UK based customers leading to the company becoming a market leader in just 3½ years. The loyal customer base includes the likes of 'Thames Valley Health Authority', 'Havana International Bank', 'Mowlem Technical Services', 'Westminster School Library' and over 900 home customers.

Fred Cairns Palmer, Managing Director, WaterCoolersDirect.com Ltd said, "When attempting to source water systems that are appropriate for the home environment, customers are being led down the bottled cooler route, which has significant cost implications over the domestic filter options available. In addition to this we have found that many home customers have requirements outside the norm such as the need for Reverse Osmosis or Water Softeners."

The company have developed and sourced a range of undersink filter products ideal for customers who have no room to situate a water cooler, or who want to avoid the costs and hassles associated with bottled water delivery.

BRITA Under Sink Water Filters (http://www.watercoolersdirect.com/water_coolers_home/undersink_filter.html)

Focused on homeowners who simply wish to filter their mains water the filter provides a constant source of filtered water, free from the taste and odour of chlorine and other impurities. The filter is an easy DIY fit with flexible pipe and screw fit connectors.

Under Sink Water Chillers (http://www.watercoolersdirect.com/water_coolers_home/mains_undersink_filter.html)

For those who enjoy a glass of chilled fresh tasting water the new range of chillers provide a cost effective solution over the typical bottled water coolers.

Aside from the under sink products, which could be regarded as more usual additions to a website in the water cooler industry, Water Coolers Direct has also approved a range of new fridge filters a water softener and a reverse osmosis unit.

Pete Glanville the Operations Director of Water Coolers Direct said "We are excited about the opportunity suggested by innovations such as the new fridge filter and can envisage expanding our range to feature more and more products that appeal to the domestic market moving forward?"

Retro Fit Replacement Fridge Filters (http://www.watercoolersdirect.com/water_filters/fridge_filters.html)

Historically its been difficult for customers to source replacement filters for their American style fridge freezers. Water Coolers Direct have developed 2 new filters that may be retro fitted to any fridge with an external filter attached to ¼ inch flexi pipe. The filter system is a simple DIY retro fit (no plumber required) and will allow customers to forget any future concerns over sourcing new filters for their fridge.

Reverse Osmosis System (http://www.watercoolersdirect.com/specialist_water_systems/reverse_osmosis.html)

Reverse Osmosis is the most effective water filtration possible, the process uses pressure to force a solvent (in this case water) through a membrane that retains the solute (such as salt ions) on one side and allows the pure solvent to pass to the other side.

The Water Coolers Direct 4 stage domestic Reverse Osmosis filter comprises of a sediment pre filter a carbon pre filter the reverse osmosis membrane a 2 gallon storage reservoir and a post carbon filter. The system is capable of removing 98% of all contaminants and 99+% of all bacteria from your water supply.

The 4 stage system consists of:

- 5 Micron Sediment Pre Filter

- 10 Micron Carbon Block Pre Filter

- Reverse Osmosis Membrane

- 2 Gallon Storage Reservoir

- Granular Carbon Post Filter

The system is capable of removing a maximum percentage of the following contaminants:

- Aluminium 96 - 98%

- Ammonium 80 - 90%

- Bacteria 99+%

- Boron 50 - 70%

- Bromide 90 - 95%

- Cadmium 93 -97%

- Calcium 93 - 98%

- Chlorine 98+%

- Chloride 92 - 95%

- Chromate 85 - 95%

- Copper 96 - 98%

- Cyanide 85 - 95%

- Fluoride 92 - 95%

- Hardness 93 - 97%

- Iron 96 - 98%

- Lead 95 - 98%

- Magnesium 93 - 98%

- Manganese 96 - 98%

- Mercury 94 - 98%

- Nickel 96 - 98%

- Nitrate 80 - 95%

- Phosphate 95 - 98%

- Potassium 92 - 96%

- Silica 80 - 90%

- Silver 93 - 96%

- Sodium 92 - 98%

- Sulphate 96 - 98%

- Thiosulphate 96 - 98%

- Zinc 96 - 98%

Water Softener (http://www.watercoolersdirect.com/water_filters/water_soft.html)

Water Softeners prevent the build up of scale in a houses pipes and appliances by removing the magnesium and calcium from the water supply. Water softeners work by passing the incoming water through a tank of ion exchange resin. The resin traps all the magnesium and calcium that creates lime scale and leaves the soft water to enter your water system. The resin within the machine will require periodic cleaning, this is done by passing salt water through the resin which swaps places with the magnesium and calcium and allows the trapped minerals to be flushed away.

The new Water Coolers Direct water softener is suitable for houses with up to 4 bedrooms, the system regenerates on a timer making the maintenance of the unit minimal, even so the unit is capable of showing the homeowner the following benefits:

- Save more than 30% on your heating bills

- Less maintenance on all water appliances

- Protect your pipes from being clogged up completely

Triflow and Dedicated Taps

Common to many of the above products including the Undersink Chiller and Filter and the Reveres Osmosis system the company has sourced a range of affordable Triflow and Dedicated Taps. "We are excited about the taps that we can now offer the domestic market. For some time now we have been surprised by the cost of this type of product which is commonly offered alongside a fitted kitchen by the major retailers. The truth is that tap filters don't need to be expensive and can start for under £100" says Martin Booth, Sales Director, WaterCoolersDirect.com Ltd.

Find out more about the domestic filter options available by calling 0800 7311 491 or visiting our domestic filters (http://www.watercoolersdirect.com/water_filters/) page.

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