WaterFilter.com

Water Pik, Inc. Re-launches Company Web Site

Fort Collins, CO (PRWEB) October 3, 2007 -- Water Pik (www.waterpik.com) announced today the launch of a completely redesigned company Web site, www.waterpik.com. The new site incorporates a number of significant improvements based on consumer and internal feedback, and marks the first re-design since 2001.

New features include easier site navigation, increased product information, improved search capabilities and innovative graphic design elements. The new site also highlights Water Pik?s new platform of health, innovation and sustainability.

Since its inception, Waterpik.com has served as a valuable online resource for Water Pik customers. The Web site underscores Water Pik?s commitment to customer service, offering tools and resources for general consumers. New features on the Web site include:

?    Video content

?    ?News and Promotions? section

?    Client testimonials

?    Distributors section

?    Customer service information

?    Overall new, user-friendly content

?    Product guides

?    Updated product offerings

?We have invested a significant amount of energy and resources in creating lifestyle products that deliver meaningful innovation to consumers in the areas of health and wellness, and we felt like our site needed to better reflect that,? said Richard Bisson, President and CEO, Water Pik. ?The newly renovated waterpik.com better reflects our guiding principles of health, innovation and sustainability and provides a more robust customer service experience.?

Water Pik?s graphic design partner, Loveland-based, Burn?s Marketing, played an instrumental role in the re-launch, providing unique design components and leveraging the company?s extensive experience in Web site design.

About Water Pik, Inc.

Water Pik is a leading developer, manufacturer and marketer of innovative personal healthcare products sold under the Waterpik® brand name. The Company has developed and introduced many products that are considered the first of their kind and have led to the formation of new markets, including the dental water jet, automatic toothbrush, and pulsating shower massage. The Company?s products are sold through a variety of channels, including home centers, mass-merchandisers, drug store chains and specialty retailers. Headquartered in Fort Collins, CO, the Company operates facilities in the United States, Canada, and the United Kingdom. For more information, visit the Water Pik, Inc. web site at www.waterpik.com.

CONTACT:

Rachel Cooper

Ketchum

310-584-8317

Rachel.Cooper @ ketchum.com

# # #

MORE ARTICLES:

EVTV1 Gets Healthy With FullTurn Entertainment
EVTV1 video portal has inked a deal to add over 250 video clips to its Health Channel (www.EVTV1.com). The content is produced specifically for the Internet and covers topics on a wide assortment of health issues. EVTV1's CEO, Jaffer Ali stated, "Adding quality partners who can supply us with content built for the web is an ongoing pursuit. Since we are not allowing users to upload to our site, we rely on our license partners for quality content. FullTurn Entertainment is an excellent production house and we look forward to working with them over the next several years."

Bottled Water: More than Just a Story about Sales Growth
Stringent Federal, State and Industry Standards Help Ensure Safety, Quality and Good Taste

Blueberries: Healthy and Easy on the Tummy After WLS
All of my life I believed the best way to eat blueberries was with a muffin wrapped around them. No way could plain off-the-bush berries taste good.

How to Clean Rust From Metal Elements?
Have you got rust in your chrome bumper Do you want to try any specific brand of cold drinks to clean rust from chrome

Get Federal Tax Credit on Tankless Water Heaters Now Through December 31, 2007
Most tankless water heaters purchased before Dec. 31, 2007 qualify for a tax credit of up to $300 against 2007 federal income taxes. Energy savings can be dramatic, as water heaters account for about 30 percent of the average household utility bill.

Managing Waste Oil Filters In Your Mobile Oil Change Business
Managing Waste Oil Filters is an issue. First we recommend a simple and easy method of crushing those used oil filter to save space and save our Nations Class II Hazardous Waste Dumps from over filling.

World Household Cooking Appliances Market to Reach 182.1 Million Units by 2012, According to New Report by Global Industry Analysts
Driven by strong consumer investment, and spending on household appliances, the world household cooking appliances market is projected to reach 182.1 million units by the year 2012. Rise in residential construction, kitchen remodeling, and refurbishment activities are expected to drive growth in the global market. Developing countries are forecast to offer opportunities on a platter, given the strong economic growth, and proportionate rise in consumer purchasing power in these countries.

Healthy Treats For Little Trick-Or-Treaters This Halloween
Candy and other sweets don?t have to be the only treats you hand out to little trick-or-treaters this Halloween. There are also plenty of healthy options available that will be just as fun without causing a sugar rush and cavities. Here are some ideas for healthy treats you can use this year.

How to Market Your Coffee Shop Before and After Your Opening Day
So, you have done all the hard work preparing to open your coffeehouse You chosen your suppliers, fitted out your shop and hired your staff

Debunking the Myth About Bottled Water: Is It Really Safer for Your Kids?
When you actually sit down and think about it, bottled water companies do something really peculiar. They sell a product freely available to every man, woman, and child in every home - water.

DS Waters Goes Green with Paperless Billing for Bottled Water Delivery Service, Rewards Loyal Customers with Contest
Kentwood Springs, a DS Waters Brand, named official bottled water sponsor of the 2008 Allstate BCS National Championship Game.

World's First Biodynamic Water
AquaBar Launches h20 Biodynamic Water For Ecoluxe Lifestyle. Sustainable Bottle Water To Hydrate Masses.

Run Your Car On Water To Save Gas And Money
Run your car on water - at first it sounds like a science fiction or a gas company's biggest nightmare However, stories are popping up everywhere, even on Fox News, about this phenomenon that promises to dramatically reduce your gas usage and, as a result, to save you hundreds of dollars a month

The Bunn Coffee Maker Leads The Way In Variety And Style
It was 50 years ago that the Bunn-O-Matic Corporation began its history of manufacturing its Bunn coffee maker for restaurants and homes around the world. The company, founded in 1957, manufactures is headquartered in Springfield, Illinois. With the incredible rise in popularity of coffee and coffee products, the Bunn coffee maker has become an essential home appliance.