WaterFilter.com

Beverage Development Firm says "Vitamin Water Good For Industry"

Eatontown, NJ (PRWEB) September 18, 2007 -- Beverage development firm PTM Food Consulting says the new acquisition of Vitamin Water by Coca Cola was the best step the company made and worth every penny.

Company President and expert beverage development scientist Pete Maletto says Vitamin Water is one of the few products that is actually good for the people drinking the beverage, and its popularity is good for the industry. "The reasons are quite simple; the product contains no artificial colors or sweeteners and is devoid of high fructose corn syrup. Artificial colors have been long associated with hyperactivity and high fructose corn syrup has been linked to obesity. We have to clean up our food supply and this is a great start. Hopefully other beverage marketers and manufacturers will follow," Maletto said.

While critics have pointed that the product still contains fructose, Maletto said that crystalline fructose is perfectly fine as the sole sweetener in a beverage. "Crystalline fructose is a different animal than high fructose corn syrup. High fructose corn syrup has been shown to elevate blood sugar for an extended period of time, sustaining high levels of initial and delayed responses of insulin, which can be detrimental to your health. Crystalline fructose is converted by the liver so it does not have an immediate impact on blood sugar levels unlike high fructose corn syrup. And of course most of the Vitamin Water products have around 25% less sugar and calories as well."

PTM Food Consulting (http://www.foodconsultant.biz) has been pushing all its clients into using all natural ingredients for quite some time now and the advice is paying off. Marketing data now shows consumers are looking for foods and beverages that are all natural and devoid of chemicals that could be a danger to their health. "We spend an incredible amount of time looking into using all natural ingredients in our beverage development here in the US and Europe as well," said Maletto

Artificial colors are surfacing on the radar as another possible health issue as a recent study in the British medical journal The Lancet this past week has confirmed the hyperactivity connection that Maletto has been speaking about for years. Researchers found that when kids (ages 3, 8, and 9) increased their consumption of artificial colors, dyes and preservatives found in popular foods like candy and soft drinks, their behavior became progressively more hyperactive.

"Its so important to get these artificial colors out of our food supply. In fact the benefits of using natural colors is so vast. Many of these natural pigments can increase the antioxidant activity in the food as well, which decreases intracellular mutations in the human body and have the ability to boost the immune system," Maletto said.

PTM Food Consulting is also working on some new technologies that will allow them to reduce or eliminate preservatives all together, but the company views this change as a long-term project that is taking some time to evolve because of the effort placed into food safety.

The most important information for manufacturers and marketers is that retailers are now looking at cleaning up their labels as a response to the demand for natural products continues to climb. As consumers become more skeptical of mass production techniques, artificial ingredients and food safety issues, they are migrating to natural foods. Seeking optimal nutrition, the number of U.S. natural food and drink consumers will increase from to 113 million by the end of 2007, according to Datamonitor researchers.

###

MORE ARTICLES:

Spring High Water Time - Best Time of Year For Trophy Trout Fisherman
High water can be a springtime delight or peril for serious trout anglers and sports fisherman

Cars That Run on Water: Fact or Fiction
Does the idea of cars that run on water sound preposterous to you? Is it hard to imagine that you can increase your cars fuel efficiency by more than 100 percent just by using a water fuel cell?

Replacement Windows Make A Great Investment
If you have been thinking about installing replacement windows in your humble abode as a frugal way to invest in the value of your home, you're on the right track In fact, window replacement is one of the best investments you can make in your home, whether you are planning to sell or just want to improve the comfort factor for your own family

Buy A Thermal Coffee Machine Today
These days many of us rely on coffee to get us through the day. We won?t put up with just any old coffee however, with the wide range of high quality coffees on offer we are getting fussier every day about what we will drink. Of course this means that on the occasions we have to do without that perfect cup, we can become irritable and grumpy.

Free Cooking Games For Kids
On the Internet there are many many free cooking games for kids, but are they as fun as the real thing? It doesn't matter if you have children that are fussy eaters or if your children will eat just about anything that is in front of them, cooking is something most children like. That is why there are so many free cooking games for kids online. You can put your child in front of the computer and let them play a free cooking games for kids, or you can take some time and truly start cooking for and with your kids. It is the perfect way to combine your love for food and your love for your children.

An Introduction to Water Heaters
In today's society, it's impossible to perform daily activities without a quality water heater. Just ask anyone who has experienced a faulty water heater! One faulty water heater and everything is thrown askew! Water heaters can fail to adequately perform for a number of reasons - age being one of them.

How To Clean Smarter, Not Harder
We would all like to leave for work in the morning press a button on the way out and return at the end of the day to find our homes clean and tidy. Until that day arrives, here are some tips that may help you clean smarter not harder. Due to those TV adverts, most of us over accessorize for the job We have gadgets for everything and most don't really do what they say or not in my hands anyway, so lets keep it simple.

Technika Expands Water Quality Testing Product Line by Introducing the eXact? EZ Meter Kit
Technika announces the addition of the new eXact? EZ meter kit to its Water Quality testing product line. This affordable, water-resistant, meter kit is designed to give fast water chemistry results for residential, commercial, municipal and environmental water quality testing.

How Healthy Is The Food You're Giving Your Dog
Most people are completely aware of what commercially prepared dog food is actually comprised of, and you would be shocked to know the truth about some of the foods that are commercially available today Your dog's health can suffer if you are feeding them the wrong food, and many commercially prepared dog food brands are simply not designed to keep a dog healthy, happy and active

Its Time to Add Nutrients to your Coffee!
XKL SkyFruit Instant Coffee is a coffee that brings bonus to health. Blended with unique premium Brazilian coffee beans and top quality Sky Fruit

Treat your Water Retention
What are the symptoms of water retention?

Joey Jam Pack Water Bottle Holder Featured on QVC
Star Selling's newest client, JoeyJean Inc. is launching the brand new Joey Jam Pack water bottle holder on June 23, 2008 in the Out N' About hour on QVC.

Olive Oil, Extra Virgin or Pure?
Olives and olive oil have a long history. It has been suggested that olives and olive oil have been around as long a 6000 years.

Does Reverse Osmosis Make Water Safe to Drink?
There are numerous disadvantages of reverse osmosis We can quibble over functionality and intended purpose, but, "does reverse osmosis make water safe to drink" is the real question