Healthy Growth Forecast for Sports and Fitness Nutrition Market -- Product Sales to Reach $36 Billion by 2010, According to New Report by Global Indus
San Jose, California (PRWEB) July 18, 2007 -- A new report on sports and fitness nutrition has been released by Global Industry Analysts, Inc. "Sports and Fitness Nutrition: A Global Strategic Business Report" analyzes current and future market prospects. Latent demand patterns are quantified across all geographic markets. The report offers discussions on purchasing choices of consumers, distribution/retail and food companies' experimentations with health as a marketing tool. The report also offers actionable insights on key trends, challenges and growth drivers. Also documented are competitive landscape, strategic corporate developments and product introductions of key market participants across various product categories.
Sports and fitness nutrition products are gaining momentum primarily due to changing consumer attitude towards health and well-being. With over 81% share of global sales, foods and drinks market (http://www.strategyr.com/MCP-1089.asp) represents the leading product group for sports and fitness nutrition market (http://www.strategyr.com/MCP-1089.asp). Within foods and drinks, sports/energy bars market represents the fastest segment while sports/energy drinks market represents the largest. Supplements market (http://www.strategyr.com/MCP-1089.asp) represents the faster of the two product groups, at 8% CAGR. Within supplements, vitamins/minerals market and amino acids/derivatives market are the potential product segments, forecast to register CAGRs of 8.8% and 8.6% respectively.
The role of sports nutrition products has witnessed a paradigm shift from 'muscle building' to one that promotes good health and stamina. Sports and fitness nutrition products meant for athletes and body builders are now quickly finding their way into mainstream markets. Younger generation, health conscious consumers, soccer moms and weekend fitness warriors dominate the market.
A fitness-crazy generation and the good-health image of sports drinks are driving the growth in sports/energy drinks and sports/energy bars segments. Innovative energizing concepts, forays into emerging markets, and aggressive positioning of products with strong marketing back up, have also bolstered these markets. Leading players in the world sports and fitness nutrition market include Abbott Laboratories, AST Sports Science, Bodyonics Ltd, Body Wise International Inc., Cadbury Schweppes Plc, Champion Nutrition, Inc., Clif Bar Inc, Coca-Cola Co, Dymatize Enterprises, Inc., GlaxoSmithKline Plc, Hansen Natural Corporation, Kraft Foods Inc., Laboratoires Physcience, Maximuscle Ltd, Mead Johnson & Company, MuscleTech Research and Development Inc., NBTY Inc, Nestle SA, Optimum Nutrition Inc, Oriola-KD Corporation, Otsuka Pharmaceutical Co., Ltd., PepsiCo Inc, Red Bull GmbH, Seven Seas Ltd, Slim-Fast Foods Company, Schiff Nutrition International, Inc., Weider Global Nutrition LLC, and Yakult Honsha Co., Ltd.
For more details about this research report, please visit http://www.strategyr.com/MCP-1089.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) (http://www.strategyr.com) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.
Global Industry Analysts, Inc.
Telephone 408-528-9966
Fax 408-528-9977
Email press @ StrategyR.com
Web Site www.StrategyR.com
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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
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