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Sofitel San Francisco Honored for its Commitment to Conserving Water

Redwood City, CA (PRWEB) July 4, 2007 -- Sofitel San Francisco Bay will be recognized for becoming the first to collaborate with the City of Redwood City on its Recycled Water Project on Thursday, June 28, 2007. The award ceremony, which will be held at the hotel's poolside, will also celebrate the first gallons of recycled water that have traveled through the recycling system.

"Like other areas in California, our community's demand for water is exceeding the supply that is available from the region's sole source of water--the Hetch Hetchy water system," said Didier de La Ferrière, Sofitel San Francisco general manager. "By participating in this program, Sofitel is helping to save millions of gallons of the city's drinking water for other critical community uses. I hope others will realize the importance of this program and participate in Redwood City's innovative and creative water conservation efforts."

The Redwood City Recycled Water Project provides design, construction, and construction management services to help convert and deliver recycled water to existing eligible irrigation systems--such as commercial irrigation systems, and industrial processes--that are currently being supplied with potable drinking water. The program goal is to save approximately 900 acre-feet (300 million gallons) of drinking water annually by replacing the irrigation and industrial demand with recycled water by 2010. The project will ultimately help the San Francisco Bay area meet its long-term water supply needs while increasing its overall supply reliability.

Recycled water, sometimes referred to as reclaimed water, is former wastewater that has been treated and purified for reuse. Using reclaimed water for non-potable use saves potable water for drinking and other crucial uses; therefore, it directly increases the drinking water supply.

Sofitel San Francisco Bay, located in Redwood City, became the first to volunteer for the project in 2005. After detailed planning and the installation of the necessary tools, the hotel began producing its first recycled water for landscape irrigation the week of June 18, 2007.

"Sofitel is really to be applauded for their forward-thinking and innovative use of recycled water, and for their continued partnership in helping to preserve drinking water for the benefit of our community," said Redwood City Mayor Barbara Pierce. "Their commitment is an example to other businesses of not only the importance of this program, but also of how it makes economic sense as well."

By the end of this year, Sofitel plans to expand upon its commitment to water recycling by implementing an additional recycling program for the property's industrial uses, including laundry services and toilets.

Accor, the parent company of Sofitel hotels, is dedicated to sustainable development and energy management. Accor North America implemented a 65-point tri-lingual environmental check list throughout its properties and corporate headquarters to convey to employees pro-environmental actions including training, consumption reduction, monitoring and analysis. The check list enables Accor's employees to reach the ultimate goal of reducing their collective environmental footprint.

For more information on Sofitel, the prestige brand of Accor hotels, please visit Sofitel.

For more information on the Redwood City Recycled Water Project, please visit Redwood City Recycled Water Project (http://www.RedwoodCity.org/RecycledWater).

Sofitel: 200 premium hotels around the world

Because no one country or city is the same, Sofitel has made each of its 200 hotels around the world a truly unique establishment. Combining the spirit of each place with the values of modernity, refinement and absolute comfort, they are all imbued in their inimitable way with the French "art de vivre".

Whether their setting is a great business metropolis like Paris, New York or Bangkok, or nestling in the landscape in Indonesia, Polynesia or Brazil, each Sofitel hotel offers travelers a genuine haven of peace. So that each guest, for an overnight stay or longer, during a business trip or for a holiday, can enjoy the rich variety of these unique places in comfort and tranquillity.

Accor, the European leader in hotels and tourism, and a global leader in corporate services, operates in nearly 100 countries with 170,000 employees. It offers to its individual and corporate clients 40 years of expertise in its two core businesses:

-    Hotels, with the Sofitel, Novotel, Mercure, Suitehotel, Ibis, All Seasons, Etap Hotel, Formule 1, Motel 6 and Studio 6 brands: over 4,100 hotels and 486,000 rooms in 90 countries, as well as strategically related activities, such as Lenôtre ;

- Services to corporate clients and public institutions: 23 million people in 35 countries benefit from Accor Services products - meal and food vouchers, people care, incentive and loyalty programs.

Press Contacts:                        

Nicole Hernandez

Jami Coon

Lisa Herbst

Lou Hammond and Associates

Tel 212.308.8880

Janice Maragakis

Vice President Corporate Communications

Accor North America

Tel: 972.360.5958

Malcolm Smith

Public Communications, Mgr

City of Redwood City, California

Tel: 650.780.7305

Laura Rojo-Eddy

Communications Coordinator

Accor North America

Tel: 972.360.5970

E-mail: LRojo(at)accor-na.com

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