Coffee Pacifica Executives Comment in the 'Bull & Bear Financial Report'

LAS VEGAS (BusinessWire EON) May 23, 2007 --     Coffee Pacifica, Inc. has significantly expanded its distribution sources for Arabica green bean coffee, a move the company expects to substantially increase its status as a recognized marketer of some of the world's best coffees -- as well as boosting market share and revenues.

Coffee Pacifica, already a leading distributor of Arabica green bean coffee grown in Papua New Guinea (PNG) and the exclusive worldwide marketer and distributor for a major portion of Jamaica's Blue Mountain coffee beans, has now secured a third source of highly sought-after gourmet coffee beans -- Fair Trade and Organic certified coffee beans produced by farmer cooperatives in Ethiopia.

"We have had a lot of requests for Ethiopian coffee beans. This agreement adds yet another source to our growing supply of the world's best coffees," says CEO Terry Klassen.

Ethiopian and Jamaican Coffee Growers Join Network Established with Papua New Guinea Farmers

Ethiopia is the world's sixth largest exporter of Arabica bean coffee, producing more than 150,000 tons annually. A large percentage of the country's population is involved in coffee production and processing. Small farms produce more than 90 percent of Ethiopia's coffee, while government-owned farms produce the rest. Coffee growing represents some 60% of the country's total exports.

"Our first order of specialty coffee from Ethiopia is just the beginning of Coffee Pacifica's long-term relationship with the Ethiopian cooperatives," says Klassen.

Ethiopian coffee has a rich body, aromatic and sweet flavor, and a mocha taste highly prized by coffee connoisseurs. Coffee was first grown as a crop in Ethiopia more than 1,000 years ago -- legend says a goat herder picked a few red berries and discovered he liked the flavor and "feel good" effect. Coffee cultivation then spread to Arabia about 600 years ago and over succeeding centuries was introduced throughout the world.

Jamaica's Blue Mountain coffee, considered one of the best coffees in the world, is grown at altitudes between 2,000 and 4,000 feet, mostly by small growers who must meet strict guidelines set by the Jamaica Coffee Industry Board. Jamaica's Arabica bean coffee is known for its distinct flavor, body and aroma.

The "Penlyne Castle" brand, the crown jewel of Jamaica's Blue Mountain coffee, is grown by the Blue Mountain Coffee Co-operative Society Ltd., which has been actively involved in the production and export of Jamaican coffee since 1949. The society represents about 3,000 coffee farmers who produce about 30% of Jamaica's annual crop of Jamaica Blue Mountain green bean coffee.

Papua New Guinea's green bean coffee is grown by Coffee Pacifica's shareholder-farmers in the highland's rich volcanic soils found at altitudes between 4,000 and 6,000 feet above sea level -- an ideal environment for coffee growing. The island country currently supplies about 2% of the world's annual green bean coffee production. The unique coffee beans are prized by consumers for their consistency and special flavor and are often used in gourmet espresso blends. Coffee Pacifica sells its PNG coffee directly to wholesalers, coffee roasters, retail coffee shops, specialty grocery and gourmet food stores and coffee brokers.

The PNG (Papua New Guinea) Coffee Growers Federation Ltd. (PNGCGF) is Coffee Pacifica's strategic partner and a major shareholder. The federation represents 179 individual independent coffee grower cooperatives in 11 of 13 of the country's coffee-growing provinces. Those cooperatives produce about 86% of Papua New Guinea's annual coffee crop.

In 2005 a shareholder cooperative grower's PNG green bean coffee won first place in the Pride of PNG 2005 international coffee cupping competition. "Cupping" is an international system of evaluating the quality, aroma and taste of coffee beans. The company plans to continue to actively participate in similar international cupping competitions. The winning coffee sold at a record price for PNG coffee at $12 per pound.

With a recently completed financing of $2.25 million, Coffee Pacifica is poised to purchase increasing volumes of coffee from PNGCGF and other countries of origin. Increasing volumes means increasing top and bottom line revenue.

Coffee Pacifica Targets $11 Billion Worldwide Coffee Industry

Coffee Pacifica, founded in 2001, distributes and markets gourmet coffee beans to wholesalers and retailers in the United States, Canada and Europe where more than 60 million bags of green bean coffee are consumed each year. The worldwide coffee industry is an $11 billion market. Armed with coffee beans recognized for their unique flavor and superior quality, Coffee Pacifica is well structured and positioned to capture a significant share of that market.

Coffee Pacifica's coffee beans are grown in three far-flung areas of the world -- Papua New Guinea, Jamaica and Ethiopia. This sourcing diversity is a balanced approach to protect the company from natural and political upheavals, as well as providing an intriguing mix of coffees to suit a variety of gourmet palates and as desired by consumers.

The company also sells its specialty coffee beans through its wholly-owned subsidiary, Uncommon Grounds Inc., a coffee roasting and wholesale company based in Berkeley, California. An example of the subsidiary's product offerings is a premium, Artisan-roasted coffee grown, harvested and processed by the Bauka Woman's Cooperative from the Kainantu area in Papua New Guinea's Highlands Province. Sales help finance pre- and post-natal care and medical testing for cooperative members, fulfilling responsibility to the growers.

Investment Considerations

Coffee Pacifica was recently cited in The Economist for "thinking outside the box" in developing a business plan based on partnering with coffee growers to bring high-quality coffees to the international marketplace. A key to Coffee Pacifica's continuing success is its adherence to this unique "Tree to Cup" strategy that ensures each coffee farmer owns shares in the company and is paid a premium price for their coffee beans. The company offers the farmers support services: special training, consulting and technical support to improve both the quantity and quality of the coffee beans harvested.

"Coffee farmers are an integral part of the supply chain," says Jon Yogiyo, Coffee Pacifica Vice Chairman and President of the PNG Coffee Growers Federation Ltd. "Coffee Pacifica's 'growers direct tree to cup' marketing and distribution system is a unique and successful grower-driven upstream strategy designed to assist cooperative farmers in coffee-producing countries."

Coffee Pacifica further strengthened its management team earlier this year with the appointment of Robert Barker as the company's Vice President of Quality. Barker, a 25-year veteran of the specialty coffee industry, is experienced in all facets of coffee production and distribution. He has been charged with the responsibility of overseeing the company's grower training and coffee cupping events in Papua New Guinea and Jamaica.

Barker joins President Shailen Singh, who has over 20 years experience in international finance and accounting and strategic management; CEO Terry Klassen, who has 33 years of marketing experience in the coffee industry; and Vice Chairman Jon Yogiyo, an agronomist who has nearly 30 years coffee growing and exporting experience in Papua New Guinea.

Coffee Pacifica continues to evaluate other sources of Arabica green beans to expand the breadth of coffees it can offer to existing customers.

To date, the company's annual revenue has grown by 248% with 2006 sales increasing to $2,612,347 compared to $749,660 for 2005 (182% increase) and $265,438 (265% increase) in 2004. Sales increased due to higher demand and premium prices paid by coffee buyers in US and Europe, according to the company. This aggressive revenue growth trend is expected to continue as the company introduces its Jamaican and Ethiopian coffees to its customer base.

"We have tripled revenues for the third year in a row," says CEO Terry Klassen. "The addition of certified Ethiopian coffee will further increase Coffee Pacifica's current and future revenue."

Coffee Pacifica, Inc. is a distributor and a marketer in the United States, Canada and Europe of the green bean coffee grown in Papua New Guinea and "Penlyne Castle" brand "Jamaican Blue Mountain" coffee grown by Blue Mountain Coffee Co-Operative Society Ltd ("BMCC") of Jamaica. Green bean coffee in Papua New Guinea is grown by Coffee Pacifica's shareholder-farmers in the Highland region's rich volcanic soils between the altitudes of 4,000 and 6,000 feet above sea level. Papua New Guinea exports approximately 2% of the annual world green bean production. Papua New Guinea coffee is well regarded by consumers for its uniqueness, consistency and special flavor characteristics. For more information about our coffee products, visit our website at www.coffeepacifica.com. Coffee Pacifica's wholly owned subsidiary, Uncommon Grounds Inc., established in 1984, is a coffee roasting and wholesale company based in Berkeley, California. Visit their website at www.uncommongrounds.net to purchase our roasted coffee beans.

PNG Coffee Growers Federation Ltd. ("PNGCGF") is our strategic partner and a major shareholder. PNGCGF's shareholders are 179 individual independent coffee grower co-operatives in 11 of the 13 coffee growing provinces in Papua New Guinea. This represents approximately 120,000 plus individual coffee farmers involved in producing co-operative coffee. The high quality premium-grade coffee produced by the co-operatives are pooled and marketed by Coffee Pacifica. In PNG approximately 86% of the exported coffee is annually produced by the small independent coffee growers.

"Penlyne Castle" brand "Jamaican Blue Mountain" coffee is grown by Blue Mountain Coffee Co-Operative Society Ltd ("BMCC") of Jamaica. BMCC is a Jamaican incorporated society that has been actively involved in the production and exportation of the Jamaican coffee since 1949. BMCC represents approximately 3,000 coffee farmers within the Blue Mountain coffee region of Jamaica. BMCC was established to enhance and improve the economic benefits of its members.

Except for the historical matters contained herein, statements in this press release contain "forward-looking statements" within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements involve risks and uncertainties which may affect the Company's current and future business and prospects. Actual results could differ materially, as a result of various risk factors including but not limited to such as: (1) competition in the markets for the Company's coffee; (2) the ability of the Company to execute its plans; and (3) other factors detailed in the Company's public filings with the SEC. By making these forward-looking statements, the Company can give no assurances that transactions described in this press release will be successfully completed, and undertakes no obligation to update these statements for revisions or changes after the date of this press release. This release should be read in conjunction with our Annual Report on Form 10-KSB and our other filings with the SEC through the date of this release, which identifies important factors that could affect the forward-looking statements in this release. In addition, factors that could cause actual results to differ materially from those contemplated in the statements include, without limitation, overall economic conditions, and other risks associated generally with green bean coffee business. These forward-looking statements are not guarantees of future performance.