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BRITA Goes Under the Kitchen Sink and Into the Office Water Cooler With Water Coolers Direct

Gloucester, UK (PRWEB) June 7, 2007 -- Water Coolers Direct (who have partnered with BRITA since the company formed in March 2004) are happy to release a range of new products to stand alongside the existing 'Buy BRITA in bulk offer' that has already enjoyed such success on the Water Coolers Direct website. The products include a range of under sink chillers and filters and even an attachment that turns one of their bottled coolers into a machine capable of dispensing BRITA filtered water.

BRITA was first introduced on the Water Coolers Direct website in an attempt to offer visitors a low cost alternative to the range of water coolers and filters offered by the company. The products were offered with bulk filter purchases to save customers money on the RRP and overcome the issue of the limited lifespan of the domestic BRITA filter. "The new range of products come with other unique benefits that now make BRITA filtered water an easier choice for both home and business customers alike… …This range of BRITA products answer our customers concerns by dealing with aspects such as cartridge longevity, space saving issues and the desire for branded water" said Martin Booth the Sales Director of Water Coolers Direct

The new range of products includes:

BRITA Under Sink Water Filter
Developed by Water Coolers Direct engineers this space saving Under Sink Filter is aimed at busy domestic kitchens and office environments where installation of a water cooler is prohibitive due to office space concerns. The filter is mains connected with the water dispensed through a dedicated tap, the filters lifespan is 6 months an improvement on the 4 week lifespan of the normal BRITA Maxtra and Classic Cartridges.    

BRITA Fed Bottled Water Cooler
Every day the Water Coolers Direct HelpDesk was handling calls from customers fed up with bottle delivery problems, many of the callers enquired after a refillable bottled water cooler which until now has been unavailable. For a small upgrade price the Designer Bottled Cooler can now be fitted with an BRITA Maxtra attachment that allows customers to filter their tap water, rather than rely on bottle deliveries. This upgrade will allow home owners and businesses to enjoy the benefits of a great looking bottled water cooler without the cost or inconvenience of bottle water deliveries.

BRITA Under Sink Water Chiller
Similar to the Under Sink Filter (above) this product is for people who enjoy their BRITA water chilled. The chiller is typically installed within a kitchen cabinet and dispenses chilled filtered water through it's own dedicated tap.    

Plumbed in Water Cooler BRITA upgrade
Allowing customers to offer branded water but at a significant saving on bottled fed water coolers, Water Coolers Direct have now made it possible for their customers to upgrade a selection of their Plumbed in Water Coolers to house a Brita filter.

"People want quality water but they may have space restrictions, concerns over bottle delivery, or just want a constant supply of water on tap so to speak, whatever their concerns this range of products answers them and provides fresh tasting BRITA filtered water" says Fred Cairns Palmer the Managing Director of Water Coolers Direct.

For more information on this range of BRITA products please visit: http://www.watercoolersdirect.com/brita_water_filters/

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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
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