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HPI Takes a Clean Approach To Its Business Strategy

Gold Coast, QLD (PRWEB) June 8, 2007 -- Health Protect International today announced plans for continued expansion around Australia, New Zealand and other international markets.

HPI, which has world-leading technology and treatments in mattress sanitisation, said it was continuing to add licensees to bolster its market presence in all Australian states.

Founder and Managing Director, Nicson White, said the company's growth reflected a growing realisation across the community for the need to regularly sanitise mattresses to remove harmful materials.

"Mattresses are literally a hot-bed for not only dust mites, but for allergens, pathogens, viruses, bacteria and other harmful micro organisms," Mr White said. "We all sleep with them every night, but few people ever go to the trouble of actually sanitising their mattress to kill them off.

"It's really a hidden problem, one of those out of sight out of mind things. My focus is to highlight this issue, and to create a successful business around sanitisation."

Mr White said HPI's business strategy relates to the fact that a high percentage of Australians suffer from asthma or sinus conditions related to dust or pollen.

"Research has shown the average mattress can contain up to 2 million dust mites. An average home will keep its mattresses for five to 10 years before replacing them. Worse still, an average mattress will be slept on 2,500 to 3,000 times without ever being sanitised."

Mr White said it was imperative that commercial operations such as hotels, hospitals and nursing homes regularly sanitised their bedding and mattresses to prevent the transfer of harmful pathogens and bacteria.

"We are very focused on this process and are achieving fantastic acceptance, with our clients base of hospitals, aged-care facilities, hotels and other accommodation sites increasing rapidly," he said.

HPI's patented Safety First Systems® process is based on dry extraction, with non-toxic treatments which are the world's only treatments manufactured to EPA, USDA A-1 standards. This process means that once a bed is treated it is ready to use almost immediately.

The Safety First Systems® uses the same technology used in the medical industry for sterilisation, with its active ingredients targeting pathogens, bacteria, viruses, micro organisms, spores and other health threats.

"I believe that no hygiene conscious person, allergic or asthmatic person, should be subject to the ongoing symptoms of dust mite presence in the home and workplace," Mr White said. "Many consumers haven't considered having their mattress sanitised, until they discover the process.

"I aim to make the world more aware of the process so that by providing education and service through our network, we can then provide help to the 30% of the population who suffer and the remainder who see the need for health and hygiene."

For further information, please contact:
Tony Kaye
Corporate Image Communications
(03) 8676 0666 or 0407 094 875

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